Recommendations
Taylor Dwyer, FCCA CFO at Sono Bello, Body Contour Centers
I worked along side Rob for 3 years. During this time Robs creativity was the driving force behind an outstanding growth trajectory. While Rob's Marketing skills are truly exceptional, it was the highly collaborative, driven and passionate approach that continually impressed me. Rob is great at partnering with the Finance organization to ensure the business metrics and results are delivered.
James Raysbrook Chief Operating Officer at Sono Bello
Rob joined the organization at a time when our brand image wasn't as clear and concise as it needed to be for a quickly growing organization and our marketing assets failed to tell the story of a national firm that help changed the lives of thousands of women and men across the nation.
With Rob's relentless energy and passion, he quickly got his arms around our customer mindset and embarked upon a refresh of our creative assets. It was apparent very early on that Rob is a creative genius with a clear vision of how to tell a story that inspires action while capitalizing on our company values of life changing transformations.
He always attended to every detail and used his passion to ensure that all our marketing partners could successfully tell the story of transformation that occurs with Sono Bello procedures. He dug in with scripts, imagery and was always onset for broadcast asset creation ensuring maximum emotional impact, describing the Sono Bello journey. Thus, we saw significant increases in response rates to our direct response television and radio commercials. Rob took the same attention to detail to all our marketing assets, not just broadcast and could create a consistent brand image that exists today.
Rob sets very high standards for himself and marketing teams. He is relentless in pursuing perfection and demanding results. With well over a decade of experience marketing within the beauty space he is a coveted asset. Aside from exceptional performance as a creative brand building marketer Rob is an exceptional human and team member. Always there to help and support any team member or person he meets.
I look forward to working with Rob again and would highly recommend him for any company looking to “light the fire” of their customer base or brand. No one is better at using their innate gifts of understanding the customer mindset and turning it into a story that inspires customers to action.
Bryan Stave Hardware Division Manager, La Crosse Technology
Formerly Vice President Emerging Markets - Marketing Architects
Having the opportunity to work closely with Rob this past year will always be looked upon as one of the highlights of my career. Rob's vast industry experience, his remarkable ability to envision and communicate a marketing effort and plan combined with his superior abilities to communicate across a varied audience provides for an impressive foundation of skill sets so vital in business. Add to this his deep respect and understanding of the importance of profitability combined with his passion for market leadership that is based on his exceptional research abilities, it all adds up to an exceptional package to a company intent on establishing product and market leadership.
As I said at the beginning, having the chance to work with Rob this past year has been an exceptional experience made only better by his positive attitude and his exceptional personality. I have the highest regard for Rob and his ability to make a difference in whatever endeavor he chooses.
Sean Doran Executive Producer, VP Infomercial Production, Shark | Ninja
Formerly Executive Producer - Script to Screen
I have had the opportunity to work with Rob Marandino on several occasions over the last several years in his role as Chief Marketing Officer for both Fig and Therative. The first thing I noticed about Rob is his energetic enthusiasm: It is highly contagious! The different staffs that worked for him at both companies impressed me in their dedication to doing their job above and beyond the call of duty... It wasn’t a coincidence, but was a direct effect of Rob Marandino leading them. The people that work for him respect him. They want to please him because he makes his appreciation of them clearly known. And like I said, his enthusiasm is contagious... His team is as excited about the projects they are working on as he is.
Rob is someone who was born to be a marketing leader. He has a natural ability to see the big picture, yet at the same time possesses an unparalleled detailed focus to see all the little pieces that are necessary for it all to come together. He has faith in his plan and confidence in himself, along with a work ethic that is unmatched. His “failure is not an option” approach energizes those around him and instills the same confidence and faith in them. It is obvious that he truly cares about what he does and enjoys doing it.
I am very proud to say I’ve worked with Rob and look forward to more opportunities.
Marty Moore Chief Financial Officer at Gardner Capital, Inc.
Formerly Chief Financial Officer - Fig
As CFO for Fig, it was a pleasure working with a marketing professional like Rob who has an equally solid grasp and appreciation for finance as he does direct to consumer marketing. With fig’s weekly media spend at times over $400,000, one needs to be on top of the media metrics and ROI. Rob’s concise analytics and granular understanding of our complex waterfall metric model always brought great returns to our bottom line. This coupled with the amazing on-brand, multi-platform DRTV and Web marketing program he developed, enabled fig to reposition itself as a true leader in the medically supervised weight loss industry. I recommend Rob to any CEO, CFO or CMO looking for a truly professional, passionate and highly intelligent marketer to grow their business.
Celeste Russell Executive Recruiter, Digital Sales at Acxiom
Formerly Vice President Human Resources - GoodTimes Entertainment
Asked by the CEO and GoodTimes’ venture capital parent to find an “exceptional, well-rounded, creative and highly energetic CMO to rebrand the business”, I immediately thought of Rob for the position. While he obviously has a ton of marketing experience, it is his intelligence that is his greatest asset. Rob has the ability to look at any business, learn it quickly and then identify what needs to be done. Then unlike many senior managers, he can actually execute against goal, dive in, and deliver. People love working with and for Rob and I would recommend him to any deserving company seeking a highly experienced and truly passionate direct marketing professional who delivers results
Recommendations
Leigh (Johnson) Scherer Marketing Consultant and Owner at Idea Ladder
I consider Rob one of the foremost experts I know in direct response marketing, and he excels at intelligently educating those in other marketing areas about this ever more popular strategic marketing initiative. Well versed in creative execution, performance metrics, and response expectations, Rob is able to quickly and accurately assess a program and contribute his expertise to making smart business and creative decisions around the numbers. He also understands the need to create a unified marketing program in any organization, one that takes into account the brand itself, as well as online, retail and other initiatives that drive a product's success. This blend of big-picture brand awareness and direct response expertise--coupled with a high-energy, positive attitude--make Rob a true results-based marketer. Moreover, he is passionate about what he does and has a great time doing it. It was a pleasure working with him, and I would do so again in a second!
Chris Dornfeld President + Co-Founder at Bonfyre
Formerly Chief Development Officer - Fig
Rob Marandino would be a welcome addition to any organization and brings in incredible amount of creativity, experience, leadership and marketing know-how. I had the pleasure of working closely with Rob and I was always impressed with the passion, energy and commitment he showed to projects. He has an incredible understanding of the marketing world and specifically how to leverage that marketing knowledge into measurable results.
John Cowan Founder of M3 Media LLC Marketing and Mobile Solutions
Formerly Vice President Advertising - TrimSpa
Robert was a strategic team leader at TrimSpa and demonstrated a clear and quick understanding of the many facets of the company in order to reposition the brand after the dramatic loss of company spokesperson, He has great attention to detail and was instrumental in launching several new products and integrated consumer marketing initiatives while also serving as a key component in maintaining mass market retail presence through his strong trade relationships and extensive P&L analytic skills.
Brad Curtis VP of Global Sales & Strategic Accounts at eZdia Inc.
Formerly President - Curtis Design
I worked for Rob and his marketing group at Weider Nutrition and I have never seen a more collaborative and creative leader. He gave solid direction, but also encouraged his people to be confident, take ownership of their projects and feel the achievement of their work. He knows exactly what he's doing and is a brilliant strategist, but somehow remains equally humble and open to the opinions of his co-workers and vendors. Accountability is dished out equally with respect, candor and sometimes laughter, as he mentors his team on the best ways to get the job done, while enjoying the journey of doing it.
Lyndie Moore Vice President Sono Bello
I have had the pleasure of working with Rob in his position as Vice President of Marketing with Sono Bello for the past 4 years. Rob did an excellent job in this role and was an asset in growing the Sono Bello brand and organization. Rob has strong communication skills, is extremely organized, can work independently and is able to follow through to ensure that the job gets done. Rob is also highly motivated and is very strong in leading our many partnerships. While Rob has many strengths he is an exceptionally creative force that makes direct impacts and results, all the while doing so in a collaborative and encouraging manner. He possess the ability to handle difficult situations while capitalizing on opportunities. Rob and I worked closely and often side by side as he was always willing to offer his assistance, has an excellent work ethic and is well regarded by clients, peers, staff and senior management. His passion, dedication, and extreme loyalty to the company and team is highly admirable.
Recommendations
Danika Mallway - Marketing Director Pryor Health
I had the privilege of working under Rob Marandino at PryorHealth. During that time, I was able to learn new things about the marketing and budget process that I would have never learned otherwise. Rob and I were partners as we developed and implemented new marketing channels for continued growth.
Rob led and managed the integration of our acquisitions, three of which were brand new when he started. He also led and managed our SEM efforts, including google and Meta advertising.
He also introduced a data driven system in which our leadership team can track progress and make data-derived decisions. With a metrics-driven approach, Rob sees beyond the numbers and understands what the numbers represent - making sense of them for those you don’t spend time in the data every day.
Rob is a unicorn, his vast project history makes him one of the most knowledgeable managers I have ever worked with. As a leader, he is patient, kind, and will rally behind his team, supporting them no matter what. But support isn’t enough for him, he actually rolls up his sleeves and does the work! If you need something, Rob is the first to jump in a land assist in any way he can. Which is rare in a senior level manager.
Before working with Rob, I constantly questioned my place in the company, the role I was given, and of marketing was truly my passion. Working with him made me realize that I do love what I do, he was the missing piece!
All of his decisions have helped drive our marketing and helped implement new strategies for greater success. We owe most of our growth this year to Rob and his expertise. I owe all of my personal and professional growth to him as well.
Any company would be lucky to have him.
Recommendations
Edward Marchewka - Chief Technology Officer Pryor Health
Rob and I worked together at PryorHealth, and his contributions to our marketing team were nothing short of exceptional.
Rob's contagious charm and upbeat outlook brought a breath of fresh air to the office. He was a tremendous value to our team because of his capacity to establish personal connections with coworkers, clients, and stakeholders. His enthusiasm and optimism created a motivating atmosphere that inspired everyone around him.
Rob has many positive personal qualities, but his business sense is genuinely exceptional. He has a unique talent for analyzing difficult marketing problems and creating all-encompassing solutions. His insights into consumer behavior and market trends often guided our decision-making process, leading to successful campaign outcomes. Rob's strategic thinking combined with his keen eye for detail allowed us to refine our marketing approaches, resulting in increased engagement and brand recognition.
One of Rob's standout qualities is his deep knowledge of the aesthetics industry. His understanding of the industry's nuances, from emerging trends to consumer preferences, was instrumental in tailoring our marketing efforts to resonate with our target audience. His expertise enabled us to craft compelling narratives around our products and services, effectively differentiating us from competitors in the market.
Rob's commitment to excellence was evident through his dedication to providing insightful feedback. He consistently offered constructive criticism that encouraged growth and refinement within our team. His feedback was not only well-thought-out but also delivered in a respectful and motivating manner, fostering a culture of continuous improvement.